The Streamer Effect: How Content Creators Are Reshaping Esports Teams and Fan Culture

The Dawn of a New Era in Esports For decades, the path to professional esports felt rigid and predictable. Talented players would grind their way through amateur leagues, hoping to be scouted by a large, often corporate-backed organization. These teams, like TSM, Cloud9, or Fnatic, were the titans of the industry, built on a foundation…

Read More